asia fashion exchange 2011 update

asia fashion exchange 2011 update

It's only about two weeks till Asia Fashion Exchange starts, a cluster of event full of creativity and design development representing the Asian talents for the fashion world.


Being part of the Asia Fashion Exchange as a blogger is a dream that comes true. By seeing the newest collection, I know how the current trend is being applied in the ready to wear market, specifically in Asia. On top of that, it truly opens up opportunities for my passion of photography and journalism to develop.

There are a lot of creative talents in Asia, and AFX through Blueprint, Star Creation, and Audi Fashion Festival, being a great platform to showcase those unique designs.  As a fashion student, there's so much things to be grasped outside from the school's curriculum boundary. It is the applied art and business at the same time. Therefore representing Indonesia to attend this event will be a one of a kind experience. I look up to Singapore's fashion scene and amaze of how it develops over time, thus someday I hope I can bring my knowledge and skill to boost Indonesian fashion as well. Knowledge is not a knowledge until you spread it out to other people, isnt it?

Therefore, I would like to share more update received during the blogger soiree last thursday, which was held at Ink Bar, Fairmont Hotel Singapore and there was more sneak peak of what will be shown. *pst the cocktail at Ink bar was awesomely good :)

First of all I was blown away by this year's 12 Star Creation finalists' designs. There were some of them representing the Star Creation and I really can;t wait to see those garments walk down the runway on may 11!

Besides there was also presentation from WoonHung jewellery which will be showcased at Blueprint @ Marina Bay Sands! Moreover there are 120 emerging designer labels showcasing their Cruise 11/12 collection a Blueprint this upcoming 19-22 may! As it is a trade show, there will be stalls and booths for labels to exhibit their merchandise and yes you can buy them right away!

(image via WoonHung)

And as for the Asia Fashion Summit, there will be 3 days of seminar, business conference, debate pannel, and workshops (18-20 may) with different themes each day. Some of them are Key business issues in retail, New rules of visual merchandising, Asian youth consumer, Impact of Social media. Delivered by industry proffesionals such as Mr Douglas Benjamin (Raoul&FJ Benjamin), Mr. Simon Gaffey (Karen Millen), Mr. Eric Jennings (Saks 5th Avenue), Mr. Ravi Thakran (LVMH), there are lots of information for young enterpreneurs as this is a business conference like no other!

Moved on to the next show on the itinerary that night it is Audi Fashion Festival casting at ION

 Pannel judges: Jeremy Tan, Sheila Sim, Sharon Lim, Jeremy Tan

The winner of AFF fashion faces!
Oh and Tao Okamoto will walk on the AFF runway as well

Audi Fashion Festival line up
may 11: Audi Gala night, Star Creation
may 13 opening by Missoni
may 14: Erdem, Swarovski atelier, Parco Next (Singapore), Cleo runway search
may 15: Redken, Lasalle graduate show
may 16: Tiffany&Co and Vera Wang, Greyhound (Thailand), Star Creation 2011
may 17: All Dressed Up (Singapore), Antonion Berrardi, Francis Cheong Couture
may 18: Raoul (Singapore), Triumph passage of dreams
may 19: Emanuel Ungaro (Spain)

What I wore

the new handsome Audi A1

and stay tuned for more Asia Fashion Exchange event details!

update: I'm having my end of semester holiday now, yes i have finished my final assesment! :) and currently back in Jakarta for short holiday!

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