(X)SML plaza senayan launching

I was invited to the opening of the new (X)SML boutique at Plaza Senayan last thursday (dec, 9). Glad that i could make it although was lat...


I was invited to the opening of the new (X)SML boutique at Plaza Senayan last thursday (dec, 9). Glad that i could make it although was late like half hour because of traffic jam. (X)SML is a second line of one of Indonesian most famous designer, Biyan Wanaatmadja, with a range of ready to wear collection that is more casual and caters to the contemporary, young, and chic market. The boutique in Plaza Senayan 2nd F is the latest chainstore that opens in Jakarta with the one in Grand Indonesia launched several weeks earlier.


cakes and drinks from Akasya is served for the attendees and we are all given little souvenir of (X)SML bangle and Clara magazine.


Attended by Biyan himself, the other managing team of (X)SML, and representatives from magazines like Dewi, MRA Media Group, etc
There was also styling competition held that day, with head to toe (X)SML outfit.



(X)SML clothing identity is casual but still chic and edgy. The clothing details which i think becomes one of their signature is the drapery. Moreover, this season's prints are quite exquisite i think, and has more colour range compared the previous season.

The store concept itself uses colour scheme of broken white on the wall mixed with warm brown and beige colour. Clothing display is done with usual hanger, clothing rack, and some are suspended with rope from the ceiling. Clothes are colour coded so it makes us easier to browse the collection.



Besides clothing range, (X)SML also has the accesories range from necklace, rings, shawl, bag, and the latest platform wedges. Accesories are hung on the nail on one wall and others are put inside the vintage inspired suitcase, table and chairs.


these are some of the menswear range with same concept. The comparison between menswear and womenswear is approximately 1:2

Well, i went there with Venezia Lowis and met several bloggers there, like Ario Achda, Kak Gricia, and Selly. it was nice to meet them there!

 

My outfit that day (taken after my lunch at Immigrant) sorry i know right my face that day is totally not camera friendly at all, no idea why haha, hope you dont mind.

(X)SML dress a/w collection in nude, tailored black blazer, Zara boots and bag, Swarovski bracelet, F21 rings, gifted necklace.

All the best for (X)SML! support our local designer and clothing label! :)

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41 dialogues

  1. thanks for sharing <3 i love xsml stuffs

    vdcouture

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  2. holla back at you!

    i was glad to meet u too!
    ur such a nice girl *and petite* lol
    and thank god i didn't ruin that picture of you and your friend hehe

    hope to see you again someday soon!

    great review, lots of details that i missed! >.<

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  3. It looked so fun! Love your outfit so much. Such an honor getting such an invitation like that fhen. Anyways, lagi di jakarta ya?

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  4. this is really great post !
    AND I LOVE UR BAG :d

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  5. oh wow what a lovely event that must be. i see some good stuff.

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  6. i like your boots, dear. u look simply rock!
    have a great day :)

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  7. hot guys, cupcakes, and fashion? check!

    you look pretty in the outfit.

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  8. Those cakes look yummy! Really great photos! Thanks for the comment x

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  9. Amazing launch. Hope you had a wonderful time - I'd love to attend one of these in the future. All the pieces look outright gorgeous.

    Beautiful blog girlie!

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  10. great outfit! looks like a great store

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  11. these pictures are so delightful! i love the jewelry!

    http://pinkchampagnefashion.blogspot.com/

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  12. love the store and your look is amazing!!!

    xoxo

    another woman

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  13. oh you look gorgeous! i love your outfit and the necklaces on display are totally statement must haves!

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  14. whoaaa envy youuu. (x)sml really is something <3

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  15. i like ur outfit dear..especially those skirt ;)

    www.missgricia.blogspot.com

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  16. I didn't know that (X)SML was an Indonesian label by Biyan. I've heard of him before, but I didn't really know his achievements. But by reading this post I must say that he got paws in the fashion industry. He's kind of hot too, haha xD

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  17. Oh, I LOVE their stuff so much!!!

    Kisses
    Jemina
    xoxo

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  18. Great to get invited to things like this. I always like to be introduced to new brands that I have not heard of. Thanks for sharing

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  19. wow! their new shop seems so cozy :D

    and oh, I love your boot ;)

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  20. hello fhen! how r you? i miss blog-ing soooo much! btw i have a new post :D

    the cakes at your post looks yummy!! i want it cause i'm so starving now :( and i love your boots! it's cool! hehe

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  21. those shoes hanging in the window of the first pictures are so incredible! i want.

    pepperandchips.blogspot.com

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  22. I love (X)SML too. I didn't know that they're opening a new store in PS. Thanks for sharing :)
    Anyway, I've followed you. I also linked you :)

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  23. I love (X)SML too. I didn't know that they're opening a new store in PS. Thanks for sharing :)
    Anyway, I've followed you. I also linked you :)

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  24. I'm giving an amazing jeweled cuff away as a Christmas gift. you should enter it. its open to everyone worldwide!:)
    xoxo
    mina

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  25. how good do those cupcakes look!?

    ps, i'm having a christmas jumper giveaway (:

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  26. I love their collection!!
    and you look nice kok fhen :)

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  27. cool shop!!!
    it's so nice to open my blog and see your sweet comment! if you don't want to lose track of my blog, well- it's easy with k come karolina on bloglovin, facebook and twitter :) and in the last post - you can ask me anything

    xoxo from rome
    K.
    http://kcomekarolina.blogspot.com/

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  28. my dear fhen!

    I bet you had a great time checking these amazing clothes and tasting these delicious food!
    You look adorable :)))


    love, always,

    Kira

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  29. how fun! it looks promising!

    www.benchesandchandeliers.com

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  30. henny, you are so chic! i adore your outfit :) looks like you had such fun ♥

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  31. henny, you are so chic! i adore your outfit :) looks like you had such fun ♥

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  32. thanks for posting this...it is such a wonderful event and from the looks of it...the designs are really beautiful...

    Kisses
    Sweet
    PensandLens

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  33. Wow, that's so amazing!! It looks like so much fun.

    www.clothedmuch.com

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  34. I found you on teen vogue's website.I like your style,follow me?

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  35. I love their collection from what I see... and the way the store is laid out. The jewelry wall is very tempting!

    Fab nude dress by the way. And I think I'd have a hard time staying away from those mini muffins...

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  36. their collection are looking great..excited to see what they have in store :)

    eclectic du jour

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  37. i'm great! hows your holiday? aku di lspr fhen hehe
    i just followed your tumblr! follow me back if you want ;)

    btw, owner (x)sml store yang baru buka itu temennya dosenku di lspr loh hihi

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  38. what a great collection!

    rockoomph.blogspot.com

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  39. very NICE report and fabulous outfit, Please Follow mine and I'll follow back, xoxo http://spyonmefashion.blogspot.com

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  40. great outfit! love the skirt ♥
    thanks for visiting my blog :-)

    Apartment 23

    ReplyDelete

hello! thanks for adding your thoughts, i really appreciate it! you can tweet me @vheney too
xoxo,fhenny

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