guess  30 sexy years

guess 30 sexy years

Last saturday, I got the chance to experience the fashion installation and event at Senayan city Jakarta to celebrate the Guess 30 sexy years. Who does not know Guess anyway? This brand apparently has been around since 1972, found the Marciano brothers. All along it takes the concept of sexy, wild, and adventurous all over the world.

This time, the capsule collection, which campaign starred by Claudia Schiffer brings back the old charm of Wild West in modern way. Checkered shirt, ripped jeans, retro tee, faded and flower patterned skinny, not forgetting the sexy lace bustier show the iconic style of Guess. I totally can't get over their bustier and sexy denim.

The installation, featuring Guess stylized mannequin in red and visual merchandising with complementing the ad campaign, present the collection in an integrated way. Moreover, bloggers that day also can pick, choose, and present their styling in the styling competition. Meanwhile, visitor can relax at the make up and nail bar by Revlon or have fun at the photobooth.

Also met fellow blogger Anita, Bella Fransisca, Mitha Komala, Mei Ying. Also Valencia and Rehana

In my opinion, this event succeded in putting the message across to bloggers with this one day event blogger special. Splitting the day give a lot more focus to the target audience, well a too cramped event won't be fancy right? It gives clear brand message and positioning, yet interest viewers to just.. shop for more!
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