Isabel Marant’s collection with H&M is one of the big fashion events of the year. Here the designer herself talks through the collection.
Isabel on the H&M collection: “I design for everybody. Women of any age, young girls with their mothers, young grannies, and now for the first time with H&M, my male friends who have always begged me to do menswear. Usually I know by instinct what will sell well. I cannot say how, but it always happens. I have the exact same feeling with this H&M collection.”
Isabel on the launch in store: “After six months of working hard on this collection, it’s thrilling that the actual clothes are finally reaching the shops. It will happen simultaneously worldwide and this makes me even more excited. The collection is made up of real clothes with an attitude, and I put a lot of effort into it. The clothes are something that I hope the H&M audience will respond to.”
Isabel on designing the collection: “There’s been such enthusiasm surrounding the whole project, and the sheer passion for fashion that we share with the H&M team. It’s been a thrill to get out of my comfort zone and try something new – in this case, producing a compact collection on a large scale for a huge audience at a democratic price. As a designer who likes challenges but wants to dress real people in their daily lives, I could not ask for anything better.”