as much as we love cotton and ink

A rising Indonesian independent brand, gives us an insight into their world ... an interview with Cotton Ink As a starting point,...

A rising Indonesian independent brand, gives us an insight into their world...

an interview with Cotton Ink




As a starting point, can you tell us a bit about how cotton ink was founded?
COTTON INK was founded spontaneously by Carline Darjanto and Ria Sarwono (friends since High school). At that time we didn’t have anything to do and try to make some money by selling comfortable cotton garments.



What is the concept behind your collection and what makes it different from others?
Our concept is ‘casual with a twist’. We offer well-designed garments with good quality of fabric without expensive price tag. It is affordable, wearable for many people.

As we all know, the shawl collection is booming after the launching. Actually what inspires you to create the variety of shawls at the very first time?
Actually we accidentally found this fabric and think that this is a cute fabric, and make some ideas to wear the fabric. Soon we create many styles to make more interesting, like our “Krey Shawl” which allows you to style it in many different ways. We sell the ideas along with our garments.



 (check the krey shawl collection here)

Why do you decide to not putting a brand label on the shawl piece?
Actually we always running out of stock – in order to produce the shawl quicker we decided to omit it – but right now we have the label in the shawl since there are many copies of our products.

How is the distribution for your collection besides online shopping?
We once made a partnership with some stores but the selling is not so good; perhaps the store itself can’t explain how to style the garments, etc. So right now the focus distribution is only from our blog shop.


 
Do you have a specific target market for the collection?
Yep – it is female (currently) – 17-35 years old who loves to experiment in style without sacrificing comfort.

Do you have iconic ways to promote the brand? Example, like advertising campaign?
We usually make a photo shoot that can capture the mood of the collection. Maybe the photos always attract customers because customer loves to see how the garment falls in female’s body.



If you could pick any designer to collaborate, who will it be and why?
I don’t have any idea right now. Haha.

What do you think about the fashion industry in Indonesia?
It is definitely growing but still dominated with same styles, I think it will be cool if we can see more styles and differentiation from one designer to another.



Last but not least, what is your future plans for the brand?
Grow steadily, step by step, and make a nice little store one day. And hopefully we also can reach more international customers.

 Do visit their blog shop to check out the entire collection and see the newest pick of infinity scarf




 (this above picture is taken from cotton ink web)

And dont forget to drop by Cotton Ink booth at Brightspot Market @ Pacific Place,Jakarta from March 11-14 2010.

Model: Viny Halim
Styling and Photography: Fhenny ©


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It is a pleasure and an honour to do an interview with one of your favourite fashion brand. It is my first time doing an interview plus an article like this, so thank you so much Cotton Ink for the opportunity! All the best for years ahead! we will always be looking forward to the exciting and creative fashion item :)

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94 dialogues

  1. You guys are so creative. I love the red double shawl.

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  2. look awesome. love the shredded back picture :)

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  3. yeah can't wait for the brightspot dear~ btw kamu dateng gx?
    hihihihihi..

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  4. what a coool interview c fhen!
    march you got holiday????

    comment @ http://gandagilbert.blogspot.com

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  5. arhhh cool, mau deh dtg ke brightsot. but i can't :(

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  6. great great great post, fhen!! love the idea of interviewing local brand!!!

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  7. love the pics. youre really good at styling and photographing. mau dong di foto pas kamu pulang! hahahaha..
    and nice interview! we should support our local brand!! =))

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  8. Their products are awesome... I lvoe the shawls. xoxo

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  9. The structured shredding is really interesting. Great interview!

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  10. aww, I love cotton ink :]
    tpi dari dlu mau order ngk jadi"..hahahaha..bingung pilihnya, semuanya bagus ;D
    love your photo shoot too!

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  11. very stunning post fhen ! love it.
    i love cotton ink damn much ! can't wait to go to bsm later. hihi.
    who doesn't love cotton ink ?

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  12. loveeee this post!
    why don't u be the model then your friend will be your photographer? ;P

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  13. my god you are so beautiful...and your style is breath taking...

    fashionjinx.blogspot.com
    fashionjinx.blogspot.com
    fashionjinx.blogspot.com
    fashionjinx.blogspot.com
    fashionjinx.blogspot.com

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  14. inspiring post :) love the creativity

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  15. hey thanks for following my blog. i've followed you back.
    anyway, great post. love the interview with COTTON INK.

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  16. cottonink is superb!
    great post :))
    xo

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  17. omg that shawl is AMAZING! .. I also loved the interview

    PS. I would love it if you checked out my blog ;) http://diyainherstilettos.blogspot.com/

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  18. hei dear, wheeei really like the background. is that a lasalle building? nice interview btw. :)
    yep my sis is a photographer. :)

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  19. hey, nice blog yaaa, wanna exchangelink ? :) reply in my post comment .

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  20. i've followed you. thank's for folllowing me first. i love your blog. talking of Cotton ink. this is my fave Shawl brand. i've purchased one.

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  21. Oh, the infinity scarf looks epic! Love it!!

    xx

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  22. i love cotton.ink too!
    my shawl arrived this morning! (Yaiii!:D)
    is that lite grey krey? whoaa! :0
    because of you i think i must buy the Sea shawl :p
    hha

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  23. Great interview! I'm surprised it was your first one because it seemed very professional. :)

    I loved learning more about this brand. I will definitely have to check it out!

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  24. so cute! i love each piece! i would wear the crap out of those! :)

    http://closetobsessions.blogspot.com

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  25. love that brand! saw it on several people already.. beautiful!!

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  26. Gorgeous pieces and interview!

    xoxox,
    CC

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  27. Wow, so interesting. And the clothes look so amazing. I love shredded stuff :)
    *Nathalie

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  28. I like the scarf piece a lot!

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  29. so cool! do you know if they ship to the US?

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  30. Wow wow wow! These clothes are wonderful! Great interview, lovely!

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  31. Great interview! I love your report :)

    nyway, iyaa rame2 ke sgp nya
    oiya? cc rasanya kalo ga di orchard yah di river valley itu :)

    mom ga mau di lucky, katanya yg biasa stay di sana kebanyakan yg berobat, takutnya kenapa2.

    cci di sana sekitar 6 hari. we must meet up!

    xoxo

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  32. soo pretty! :D
    lovely and daring..

    xx

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  33. Such a great interview! Thanks for posting this!

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  34. Fabulous post, and excellent, well thought out questions, darling! You did a fabulous job in your first interview =)
    These clothes are absolutely stunning!

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  35. i love the slits and shreds in the top. so chic. great photography!

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  36. how cool is this brand! i love the idea of simply wearing the piece as a shawl...very stylish!
    xox alison

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  37. I want going to there! But I can't :(
    anyway, nice shawl!

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  38. wow..great post!
    and you are such a creative girl ^^

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  39. Your welcome :) hihihi...

    Wow, it's a nice words, okay! i will follow youuuuu.. :) thanks for a sweet comments!


    xoxo

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  40. I'm already follow youuuuu.. :D

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  41. Great post dear!!!!These clothes are amazing! and cute interview!

    xoxo

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  42. I LOVE those shredded tops! Gorgeous! & so creative.

    LONDON--ROSE.BLOGSPOT.COM

    xx

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  43. Great interview & love the shredding!

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  44. you make cotton ink products look oohhh soo good fhen ! pst foto di lasalle yah . kamera lu bagus yah (plus tangan nya bagus jgg..hahaha)

    gw jd pengen interview blog shop bagus jg . hahaha

    thanks for the comments !
    visit - follow - comment me
    GLISTERS & BLISTERS

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  45. lovely t-shirt!!

    xoxo
    mycherrygum.blogspot

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  46. I'm quite diggin' that infinity scarf. Fabulous feature!

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  47. wow! great job!
    amazing blog
    xx

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  48. I really am in awe at these scarves-- it's so edgy but put-together at the same time.

    Very nice interview, too!

    Toast with Charmalade

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  49. wow, amazing! shredded tops! yum!
    the interview is so inspiring xx

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  50. great interview!
    I've been admiring their stuff for a while now. Wish I were in Indonesia...

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  51. thank you for commenting in my blog :)
    I'm using canon digital IXUS 870 IS :)
    hv a nice day! :)

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  52. How cool! I love their designs!! xoxoxoxo

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  53. Great interview and photos! I love these pieces, especially the deconstructed shredded pieces. Very cool!

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  54. Congrats on the interview, Sweetie!
    I love that shredded top on you. So versatile!

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  55. LOVE IT
    creative way of wearing it
    thanks for sharing as always
    love your blog, keep it up

    -cma
    COSMICaroline.blogspot.com

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  56. Luved the interview!! Luv everything hun! Hope ur well! Im back to regular commenting and blogging, missed everyones blogs! : ) xxx

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  57. great post! love the interview n the photo shoot.. I'm a cotton ink newbie n seeing those pics makes me want to habe more of the shawls :D

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  58. I love that shawl and I'm not even in the 17-35 age range! It is really versatile and I could see myself wearing it in a number of ways.
    XOXOX
    Libby
    http://fashionconfectionairy.weebbly.com

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  59. thanks for your lovely comment ci fhenny ;)

    yeah, i hope i can meet u too .
    hope there'll be a blogger meet up in may
    cos i'm going to have a very long holiday from april till july . hehe

    we go to smpk7 penabur, ever heard?
    btw, i follow your twitter :)

    castorpollux

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  60. Fhen dear, I am great, what about you?
    I missed hearing from you, but I can tell you've been doing great!
    Awesome interview, very interesting:)
    Best of luck!

    Love,
    Gia.

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  61. Stunning outfit! Love the blog xx

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  62. interview well done! and those are some really cool scarfs!!! i want!!

    xxjessi

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  63. SO FRESH. love that stuff

    i want the alexander wang knit version. its quite unbelievable.

    nice!

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  64. I love the way it plays with such a classic t shirt material to make such cool shapes.
    -indigo

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  65. so flippin cool! awesome blog

    myglitteringcreation.blogspot.com

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  66. Ooh! Great interview. It's interesting to gain perspective from inside the industry. The scarves are supppaa cool too!


    Thanks so much for stopping by!
    quirkyexplosion.blogspot.com

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  67. Love cotton ink too! proud to be Indonesian & Sanurian too.. hahaha. and your pictures are great.. ^^
    Btw good luck for your study and yes hopefully can meet you too! =)

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  68. Great interview, and the scarf is ingenious!

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  69. omg shredded ... im in love ! you worked it out girl

    xx lue

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  70. coool!you comin to bright spot?

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  71. Lasalle ya? Aku tinggal di sin thai hin building, pas di depan Lasalle hahaha :D kenapa tak pernah liat kak fhenny ya? o.O

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  72. love love love u:)

    visit fuckthatfashionart.blogspot.com

    kisses

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  73. that shawl is so cool!!


    loveloves
    missypatricia.blogspot.com

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  74. What great interview! Love all the scarfs and shawls!

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  75. really amazing pieces! i love these :)
    x

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  76. Ohh I do love Cotton Ink , and I want one because I don't have any ! Well , maybe sometime . Nice interview anyway ! Love it ;)

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  77. Great post! Creative designs :)

    Farrah @ DISTRIKMODE

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  78. You've won my giveaway and I've tagged you here

    http://butterflycupcakesanddaffodils.blogspot.com/2010/02/my-100th-post-and-first-giveaway.html

    I'll send you an email to get your address. :) :)

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  79. Lovely interview, that infinity scarf is pretty fantastic!

    Thanks so much for your comment, dear, always lovely to hear from you! Hope you are well! ♥

    xoxo,
    S-C

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  80. Wow, love it! The shreds are awesome.

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  81. great post fhen!! cotton ink is my fave olshop now..they make me addicted!! hahaha

    anw,,I do really miss youuu :)

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  82. awesome interview. love that infinity scarf!

    x

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hello! thanks for adding your thoughts, i really appreciate it! you can tweet me @vheney too
xoxo,fhenny

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