an interview with Cotton Ink
As a starting point, can you tell us a bit about how cotton ink was founded?
COTTON INK was founded spontaneously by Carline Darjanto and Ria Sarwono (friends since High school). At that time we didn’t have anything to do and try to make some money by selling comfortable cotton garments.
What is the concept behind your collection and what makes it different from others?
Our concept is ‘casual with a twist’. We offer well-designed garments with good quality of fabric without expensive price tag. It is affordable, wearable for many people.
As we all know, the shawl collection is booming after the launching. Actually what inspires you to create the variety of shawls at the very first time?
Actually we accidentally found this fabric and think that this is a cute fabric, and make some ideas to wear the fabric. Soon we create many styles to make more interesting, like our “Krey Shawl” which allows you to style it in many different ways. We sell the ideas along with our garments.
(check the krey shawl collection here)
Why do you decide to not putting a brand label on the shawl piece?
Actually we always running out of stock – in order to produce the shawl quicker we decided to omit it – but right now we have the label in the shawl since there are many copies of our products.
How is the distribution for your collection besides online shopping?
We once made a partnership with some stores but the selling is not so good; perhaps the store itself can’t explain how to style the garments, etc. So right now the focus distribution is only from our blog shop.
Do you have a specific target market for the collection?
Yep – it is female (currently) – 17-35 years old who loves to experiment in style without sacrificing comfort.
Do you have iconic ways to promote the brand? Example, like advertising campaign?
We usually make a photo shoot that can capture the mood of the collection. Maybe the photos always attract customers because customer loves to see how the garment falls in female’s body.
If you could pick any designer to collaborate, who will it be and why?
I don’t have any idea right now. Haha.
What do you think about the fashion industry in Indonesia?
It is definitely growing but still dominated with same styles, I think it will be cool if we can see more styles and differentiation from one designer to another.
Last but not least, what is your future plans for the brand?
Grow steadily, step by step, and make a nice little store one day. And hopefully we also can reach more international customers.
(this above picture is taken from cotton ink web)
And dont forget to drop by Cotton Ink booth at Brightspot Market @ Pacific Place,Jakarta from March 11-14 2010.
Model: Viny Halim
Styling and Photography: Fhenny ©
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It is a pleasure and an honour to do an interview with one of your favourite fashion brand. It is my first time doing an interview plus an article like this, so thank you so much Cotton Ink for the opportunity! All the best for years ahead! we will always be looking forward to the exciting and creative fashion item :)
You guys are so creative. I love the red double shawl.
ReplyDeletelook awesome. love the shredded back picture :)
ReplyDeleteyeah can't wait for the brightspot dear~ btw kamu dateng gx?
ReplyDeletehihihihihi..
what a coool interview c fhen!
ReplyDeletemarch you got holiday????
comment @ http://gandagilbert.blogspot.com
nice interview :)
ReplyDeletearhhh cool, mau deh dtg ke brightsot. but i can't :(
ReplyDeletegreat great great post, fhen!! love the idea of interviewing local brand!!!
ReplyDeletelove the pics. youre really good at styling and photographing. mau dong di foto pas kamu pulang! hahahaha..
ReplyDeleteand nice interview! we should support our local brand!! =))
Their products are awesome... I lvoe the shawls. xoxo
ReplyDeleteThe structured shredding is really interesting. Great interview!
ReplyDeleteaww, I love cotton ink :]
ReplyDeletetpi dari dlu mau order ngk jadi"..hahahaha..bingung pilihnya, semuanya bagus ;D
love your photo shoot too!
very stunning post fhen ! love it.
ReplyDeletei love cotton ink damn much ! can't wait to go to bsm later. hihi.
who doesn't love cotton ink ?
loveeee this post!
ReplyDeletewhy don't u be the model then your friend will be your photographer? ;P
my god you are so beautiful...and your style is breath taking...
ReplyDeletefashionjinx.blogspot.com
fashionjinx.blogspot.com
fashionjinx.blogspot.com
fashionjinx.blogspot.com
fashionjinx.blogspot.com
inspiring post :) love the creativity
ReplyDeletehey thanks for following my blog. i've followed you back.
ReplyDeleteanyway, great post. love the interview with COTTON INK.
cottonink is superb!
ReplyDeletegreat post :))
xo
omg that shawl is AMAZING! .. I also loved the interview
ReplyDeletePS. I would love it if you checked out my blog ;) http://diyainherstilettos.blogspot.com/
hei dear, wheeei really like the background. is that a lasalle building? nice interview btw. :)
ReplyDeleteyep my sis is a photographer. :)
hey, nice blog yaaa, wanna exchangelink ? :) reply in my post comment .
ReplyDeletei've followed you. thank's for folllowing me first. i love your blog. talking of Cotton ink. this is my fave Shawl brand. i've purchased one.
ReplyDeleteOh, the infinity scarf looks epic! Love it!!
ReplyDeletexx
i love cotton.ink too!
ReplyDeletemy shawl arrived this morning! (Yaiii!:D)
is that lite grey krey? whoaa! :0
because of you i think i must buy the Sea shawl :p
hha
Great interview! I'm surprised it was your first one because it seemed very professional. :)
ReplyDeleteI loved learning more about this brand. I will definitely have to check it out!
so cute! i love each piece! i would wear the crap out of those! :)
ReplyDeletehttp://closetobsessions.blogspot.com
love that brand! saw it on several people already.. beautiful!!
ReplyDeletethank you for your comment!!
ReplyDeletedeal:)
ReplyDeletelove sjo
Gorgeous pieces and interview!
ReplyDeletexoxox,
CC
Wow, so interesting. And the clothes look so amazing. I love shredded stuff :)
ReplyDelete*Nathalie
I like the scarf piece a lot!
ReplyDeleteso cool! do you know if they ship to the US?
ReplyDeleteThat shirt is amazing!
ReplyDeleteWow wow wow! These clothes are wonderful! Great interview, lovely!
ReplyDeleteGreat interview! I love your report :)
ReplyDeletenyway, iyaa rame2 ke sgp nya
oiya? cc rasanya kalo ga di orchard yah di river valley itu :)
mom ga mau di lucky, katanya yg biasa stay di sana kebanyakan yg berobat, takutnya kenapa2.
cci di sana sekitar 6 hari. we must meet up!
xoxo
soo pretty! :D
ReplyDeletelovely and daring..
xx
Such a great interview! Thanks for posting this!
ReplyDeleteFabulous post, and excellent, well thought out questions, darling! You did a fabulous job in your first interview =)
ReplyDeleteThese clothes are absolutely stunning!
i love the slits and shreds in the top. so chic. great photography!
ReplyDeletehow cool is this brand! i love the idea of simply wearing the piece as a shawl...very stylish!
ReplyDeletexox alison
I want going to there! But I can't :(
ReplyDeleteanyway, nice shawl!
wow..great post!
ReplyDeleteand you are such a creative girl ^^
Your welcome :) hihihi...
ReplyDeleteWow, it's a nice words, okay! i will follow youuuuu.. :) thanks for a sweet comments!
xoxo
I'm already follow youuuuu.. :D
ReplyDeleteGreat post dear!!!!These clothes are amazing! and cute interview!
ReplyDeletexoxo
I LOVE those shredded tops! Gorgeous! & so creative.
ReplyDeleteLONDON--ROSE.BLOGSPOT.COM ♥
xx
Great interview & love the shredding!
ReplyDeletei love the interview :-) X
ReplyDeleteyou make cotton ink products look oohhh soo good fhen ! pst foto di lasalle yah . kamera lu bagus yah (plus tangan nya bagus jgg..hahaha)
ReplyDeletegw jd pengen interview blog shop bagus jg . hahaha
thanks for the comments !
visit - follow - comment me
GLISTERS & BLISTERS
lovely t-shirt!!
ReplyDeletexoxo
mycherrygum.blogspot
I'm quite diggin' that infinity scarf. Fabulous feature!
ReplyDeletegreat blog!
ReplyDeletewow! great job!
ReplyDeleteamazing blog
xx
I really am in awe at these scarves-- it's so edgy but put-together at the same time.
ReplyDeleteVery nice interview, too!
Toast with Charmalade
wow, amazing! shredded tops! yum!
ReplyDeletethe interview is so inspiring xx
Cute outfitss!
ReplyDeleteI looooove your blog!!
loueladaniele.com
great interview!
ReplyDeleteI've been admiring their stuff for a while now. Wish I were in Indonesia...
thank you for commenting in my blog :)
ReplyDeleteI'm using canon digital IXUS 870 IS :)
hv a nice day! :)
How cool! I love their designs!! xoxoxoxo
ReplyDeleteGreat interview and photos! I love these pieces, especially the deconstructed shredded pieces. Very cool!
ReplyDeleteCongrats on the interview, Sweetie!
ReplyDeleteI love that shredded top on you. So versatile!
LOVE IT
ReplyDeletecreative way of wearing it
thanks for sharing as always
love your blog, keep it up
-cma
COSMICaroline.blogspot.com
Luved the interview!! Luv everything hun! Hope ur well! Im back to regular commenting and blogging, missed everyones blogs! : ) xxx
ReplyDeletegreat post! love the interview n the photo shoot.. I'm a cotton ink newbie n seeing those pics makes me want to habe more of the shawls :D
ReplyDeleteI love that shawl and I'm not even in the 17-35 age range! It is really versatile and I could see myself wearing it in a number of ways.
ReplyDeleteXOXOX
Libby
http://fashionconfectionairy.weebbly.com
thanks for your lovely comment ci fhenny ;)
ReplyDeleteyeah, i hope i can meet u too .
hope there'll be a blogger meet up in may
cos i'm going to have a very long holiday from april till july . hehe
we go to smpk7 penabur, ever heard?
btw, i follow your twitter :)
castorpollux
Fhen dear, I am great, what about you?
ReplyDeleteI missed hearing from you, but I can tell you've been doing great!
Awesome interview, very interesting:)
Best of luck!
Love,
Gia.
Stunning outfit! Love the blog xx
ReplyDeleteinterview well done! and those are some really cool scarfs!!! i want!!
ReplyDeletexxjessi
SO FRESH. love that stuff
ReplyDeletei want the alexander wang knit version. its quite unbelievable.
nice!
I love the way it plays with such a classic t shirt material to make such cool shapes.
ReplyDelete-indigo
I love it! Awesome pictures
ReplyDeleteso flippin cool! awesome blog
ReplyDeletemyglitteringcreation.blogspot.com
Ooh! Great interview. It's interesting to gain perspective from inside the industry. The scarves are supppaa cool too!
ReplyDeleteThanks so much for stopping by!
quirkyexplosion.blogspot.com
Love cotton ink too! proud to be Indonesian & Sanurian too.. hahaha. and your pictures are great.. ^^
ReplyDeleteBtw good luck for your study and yes hopefully can meet you too! =)
Great interview, and the scarf is ingenious!
ReplyDeleteomg shredded ... im in love ! you worked it out girl
ReplyDeletexx lue
coool!you comin to bright spot?
ReplyDeleteLasalle ya? Aku tinggal di sin thai hin building, pas di depan Lasalle hahaha :D kenapa tak pernah liat kak fhenny ya? o.O
ReplyDeletelove love love u:)
ReplyDeletevisit fuckthatfashionart.blogspot.com
kisses
that shawl is so cool!!
ReplyDeleteloveloves
missypatricia.blogspot.com
perfect tee shredding
ReplyDeleteWhat great interview! Love all the scarfs and shawls!
ReplyDeletereally amazing pieces! i love these :)
ReplyDeletex
Ohh I do love Cotton Ink , and I want one because I don't have any ! Well , maybe sometime . Nice interview anyway ! Love it ;)
ReplyDeleteGreat post! Creative designs :)
ReplyDeleteFarrah @ DISTRIKMODE
You've won my giveaway and I've tagged you here
ReplyDeletehttp://butterflycupcakesanddaffodils.blogspot.com/2010/02/my-100th-post-and-first-giveaway.html
I'll send you an email to get your address. :) :)
What a unique brand!
ReplyDeleteLovely interview, that infinity scarf is pretty fantastic!
ReplyDeleteThanks so much for your comment, dear, always lovely to hear from you! Hope you are well! ♥
xoxo,
S-C
Wow, love it! The shreds are awesome.
ReplyDeletegreat post fhen!! cotton ink is my fave olshop now..they make me addicted!! hahaha
ReplyDeleteanw,,I do really miss youuu :)
cotton ink is uber cool, we all love it !!!
ReplyDelete>>check out my latest post here !
awesome interview. love that infinity scarf!
ReplyDeletex